You may ask, why businesses pay so much for web design work when they have a functional website, as it doesn’t matter much what it looks like, right?
Unfortunately, this is not the case!
In fact, web design is one of the most important aspects of your business’s online presence. A plethora of studies have shown that a proper website design will generate better customer traffic and will improve user engagement by generating new business at an increasing rate.
Below are top 4 reasons why web design is so critical to online success. It will help you better understand the importance of working with a skilled web application design and development company.
Navigation
Do you know that users judge your website within 3-4 seconds of arriving on it?
If they find it confusing, chaotic, or cluttered, all they will do is hit the “back” button and navigate directly to a competitor’s website. Customer attention spans are short, and if it takes too long to figure out how to get to the contact us page, you might as well consider them a lost lead.
It is good to pack your website with information, but it is as important for users to actually find what they’re looking for. If you want to retain every single user that clicks on your website then your website’s navigation has to be as intuitive as possible.
Customer Service and Trust
Your website is the digital face of your business, and if you want to make a good first impression, you need to have a good website design.
A poorly designed website is equal to a rude, unhelpful customer service representative. A well-designed website, on the other hand, is like a polite, friendly representative that goes out of his or her way to help customers in any capacity. A similar concept implies for trust. You won’t trust a business if its website design is improperly structured.
Humans are visual creatures, and putting your best web design foot forward is absolutely critical in converting your potential customers into paying customers.
SEO Friendly
Most people read a web page the same way they read a book, from top to bottom, left to right. Web designers also take this into account these aspects when designing a website by placing the most important information in the upper left-hand column.
This will help get the message across more effectively for website visitors who could be current or potential customers. This habit of placing important information in these areas of a website also improves search engine optimization (SEO).
When you insert important company-related keywords into the HTML-based text, search engines such as Google and Bing are able to crawl your website easily. This gives your website and business more overall visibility.
Consistency
One of the underlying goals of web design or application design is to minimize distractions on your website because even the slightest discrepancy or inconsistency can result in a lost lead.
People like consistency, especially online, if each one of your page looks different, has different fonts and is laid out differently, most of the users will move on to the next option.
If you want your website to be even mildly successful, use the same set of format, style, and typeface guidelines that serve as the backbone for all pages. This ensures a sense of consistency as users navigate through your website, making the entire experience more coherent and streamlined.
In Conclusion
Website design is a great way to create a user-friendly environment where people can come for helpful tips and use best practices. If a website is designed and managed properly, customers will continuously return to your website and do business with your company.
Quality web application design is an important aspect of digital marketing that is difficult to achieve on your own. Hence it is important to hire professional web designers as they have extensive technical background, and have spent a lot of time perfecting the art of web design.