Your reputation determines how others perceive your business when they search for or stumble upon it online. Consequently, reputation management proactively influences what information people will find.

For instance, various techniques and strategies can help you push damaging and harmful content further down the Google search engine results pages (SERPs) by ranking your own or third-party more desirable material above it. Why is this important? Because the top five listings in Google’s search results receive about two-thirds of all clicks.